[FAIE: Tourism and Travel Management] Applying AI in Tourism Management and Development

Have you ever imagined that with just a few clicks, you could design a perfect travel itinerary personalized to your preferences, schedule, and budget? Thanks to the development of Artificial Intelligence (AI), this is gradually becoming a reality in the modern tourism industry. To help students approach new technologies, the Faculty of Management – International Economics, Lac Hong University, organized a specialized seminar titled “Applying AI in Tourism Management and Development”, featuring a presentation by Mr. Thân Văn Linh – Director of Tri An Adventure Co., Ltd.

At the seminar, Mr. Linh provided an overview of AI and its practical applications in tourism, such as analyzing trends and customer behavior, designing customized tours for different target groups, forecasting visitor numbers, and optimizing itineraries based on weather conditions and events. He also introduced tools such as ChatGPT and Gamma, enabling students to create promotional posters, videos, or tourism project presentations within minutes—helping small businesses save both time and costs. Additionally, AI can suggest suitable team-building activities tailored to different customer groups such as students, university learners, or corporate clients—thereby enhancing both experience and program effectiveness.

Beyond theory, Mr. Linh directly guided students in practicing the design of tour images and content using platforms such as Canva AI and CapCut AI. Several groups successfully designed and presented their tourism posters right during the seminar.
 

Ms. Mai Ngọc Hoàn, a third-year student, shared:
“Previously, I thought AI was something distant and complicated. But thanks to this seminar, I was able to create a Mekong Delta tour poster in just 10 minutes. I was truly surprised and excited!”

The seminar clearly reflects the Faculty’s practice-oriented training approach—where students not only acquire knowledge but also develop skills and apply modern technologies. Lac Hong University will continue organizing practical seminars like this to help students confidently integrate and make their mark in the digital-era tourism industry.