Dynamic Competition on E-Commerce Storefront Operations and Content Creation

During the competition, participating student teams conceptualized ideas, selected products, designed display spaces, and set up their own commercial booths. Each storefront not only reflected organizational ability, aesthetic design, and creativity, but also demonstrated how teams identified target audiences, communicated product messages, and crafted engaging visitor experiences.

Alongside operating their physical storefronts, students produced product introduction videos, generated promotional content, and proposed digital marketing strategies tailored for online platforms. From ideation and scriptwriting to filming and post-production, the teams demonstrated effective teamwork, content-driven thinking, and the practical application of digital technologies in e-commerce workflows.

A key highlight of the event was the live pitching and Q&A defense before the Judging Panel. Teams presented their concepts, customer acquisition strategies, storefront operational plans, and content roadmaps. Facing rigorous questions from industry representatives, KOLs/KOCs, and academic faculty, students analyzed scenarios, substantiated their proposals, and defended their business solutions with concrete evidence.

Beyond evaluating performances, industry representatives and KOLs/KOCs provided professional feedback on product selection, brand visual identity, content creation, customer reach, and conversion optimization. These practical industry insights helped students clearly identify their strengths, address limitations, and assess the commercial viability of their ideas.

Entries were evaluated across multiple comprehensive criteria, including: Innovation and creativity, Storefront operational management, Media and content quality, Pitching and presentation skills, Critical thinking and defense capabilities, Overall feasibility of the business plan...

At the conclusion of the event, the Organizing Committee summarized the results and awarded the standout teams. Each accolade recognized not only the final output of the teams but also the proactive mindset, creativity, and dedication demonstrated by students throughout the competition.

Through this competition, students experienced a comprehensive process closely mirroring real-world business operations: from ideation, booth setup, and daily management to multimedia content production, pitching, defense, and direct feedback from enterprises. This hands-on initiative offered a valuable opportunity for students to deepen their domain knowledge, hone teamwork skills, cultivate business acumen, and build adaptability within the rapidly evolving e-commerce landscape.